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We track the expanding edge of cultural change, identifying opportunities for businesses to grow.

Featured Insights

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CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow

Report

The Rise of Generation Alpha

Recent Insights

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Brand Tracking

In The News

AdNews: Consumers retreating to the comfort of nostalgia

Article

Gen Alpha’s Early Fascination with Makeup and Skincare Signals a Notable Shift Towards Advanced Beauty Knowledge from Previous Generations.

In The News

AdNews: The cost of living crisis – What’s really going on?

Article

Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis

Article

Bridging the Sustainability Gap

Article

R We Actually OK?

Case Study

Pet Food Innovation Strategy for New Product Development

Article

The great Tiffany & Co. Debate

Case Study

Building Consumer Centricity For Kmart

Article

AI – Upgrading the car, not just the rear-vision mirror

Article

Distinctive Assets