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We track the expanding edge of cultural change, identifying opportunities for businesses to grow.

Featured Insights

Report

CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow

Report

The Rise of Generation Alpha

Recent Insights

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Indulging in Tradition: How Brands and Retailers Can Embrace Micro-Indulgence This Christmas and Beyond

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CultureCast 2024

Article

The Rise and Rise of Black Friday Sales

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Brand Tracking

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Gen Alpha’s Early Fascination with Makeup and Skincare Signals a Notable Shift Towards Advanced Beauty Knowledge from Previous Generations.

Report

Cost of Living Tracker – October 2024

Article

Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis

Report

Cost of Living Tracker – June 2024

Article

Bridging the Sustainability Gap

Article

R We Actually OK?

Article

Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect

Case Study

Pet Food Innovation Strategy for New Product Development