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We track the expanding edge of cultural change, identifying opportunities for businesses to grow.

Featured Insights

Report

CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow

Report

The Rise of Generation Alpha

Recent Insights

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Cost of Living Tracker – October 2024

Article

Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis

Report

Cost of Living Tracker – June 2024

Article

Bridging the Sustainability Gap

Article

R We Actually OK?

Article

Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect

Case Study

Pet Food Innovation Strategy for New Product Development

Article

The great Tiffany & Co. Debate

Case Study

Building Consumer Centricity For Kmart

Article

AI – Upgrading the car, not just the rear-vision mirror

Article

Distinctive Assets

News

T garage Launch Sensory Research