We track the expanding edge of cultural change, identifying opportunities for businesses to grow.
Featured Insights
Report
CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow
Report
The Rise of Generation Alpha
Recent Insights
Article
Indulging in Tradition: How Brands and Retailers Can Embrace Micro-Indulgence This Christmas and Beyond
Report
CultureCast 2024
Article
The Rise and Rise of Black Friday Sales
Report
Brand Tracking
Article
Gen Alpha’s Early Fascination with Makeup and Skincare Signals a Notable Shift Towards Advanced Beauty Knowledge from Previous Generations.
Report
Cost of Living Tracker – October 2024
Article
Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis
Report
Cost of Living Tracker – June 2024
Article
Bridging the Sustainability Gap
Article
R We Actually OK?
Article
Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect
Case Study
Pet Food Innovation Strategy for New Product Development