We track the expanding edge of cultural change, identifying opportunities for businesses to grow.
Featured Insights
Report
CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow
Report
The Rise of Generation Alpha
Recent Insights
Article
The Rise and Rise of Black Friday Sales
Report
Brand Tracking
Article
Gen Alpha’s Early Fascination with Makeup & Skincare Signals a Notable Shift Towards Advanced Beauty Knowledge from Previous Generations.
Report
Cost of Living Tracker – October 2024
Article
Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis
Report
Cost of Living Tracker – June 2024
Article
Bridging the Sustainability Gap
Article
R We Actually OK?
Article
Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect
Case Study
Pet Food Innovation Strategy for New Product Development
Article
The great Tiffany & Co. Debate
Case Study
Building Consumer Centricity For Kmart