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We track the expanding edge of cultural change, identifying opportunities for businesses to grow.

Featured Insights

Report

CultureCast – 9 cultural shifts shaping businesses of tomorrow

Report

The Rise of Generation Alpha

Recent Insights

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R We Actually OK?

Article

Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect

Case Study

Pet Food Innovation Strategy for New Product Development

Article

The great Tiffany & Co. Debate

Case Study

Building Consumer Centricity For Kmart

Article

AI – Upgrading the car, not just the rear-vision mirror

Article

Distinctive Assets

News

T garage Launch Sensory Research

Article

Improving The Store Experience For Growth

Case Study

Creating the most rewarding loyalty program in Australia and New Zealand

Article

The relentlessness of cost-of-living pressures

Article

How AI is Changing Analysis of Open-Ended and Unstructured Quantitative Data