The Rise of Generation Alpha
Step into the world of Generation Alpha - future-shapers and market-reshapers. Our study of over 500 Australian households unveils traits that will soon influence businesses and society.
ResEarch team
Daniel McIntyre
Overview
Generation Alpha is the future.
Our research investigates 500+ Australian Gen Alpha households, uncovering unique traits that influence businesses and society. Characterised by democratic family relationships, heightened emotional intelligence, and an innate drive to be active co-creators, Generation Alpha is a force to be reckoned with.
As each generation comes of age, they bring a distinctive set of values, technologies, wants and needs to the global marketplace; and these views are often at odds with what has come before.
SO WHAT WILL THE IMPACT OF GEN ALPHA CONSUMERS BE ON THE AUSTRALIAN MARKETPLACE, AND MORE IMPORTANTLY, ON THE FUTURE OF YOUR OWN INDUSTRY?
This influential group will redefine markets, shape values, aspirations, and behaviours – creating lasting change in our world.
Get in touch to capitalise on this generational shift. Explore insights that drive ideas, opportunities, and communications for your business with a free in-person Demonstration Workshop that’s tailored to the needs of your brand.
In-person workshop
Find out what makes the next generation of consumers tick. Reach out for an in-person workshop with you and your team.
