AdNews: Stockade Spirit: How Aussies are fencing in for a 2025 comeback

Research Team

Jed Simpfendorfer

Overview

Aussies have been doing it tough—but we’re adapting. After a rough patch, confidence is finally lifting, and we’re seeing a shift from survival mode to cautious optimism.

In 2025, expect people to start spending again—especially on moments that feel rewarding, social, or creative. Brands that built emotional connection during the hard times are now primed to grow.

The message? Don’t just hunker down. Get ready. When wallets open, people won’t just want value—they’ll want joy, connection, and something that feels worth it.

Full story on AdNews.