CultureCast 2024 – The 9 NEW cultural shifts shaping businesses of tomorrow

Research Team

Jed Simpfendorfer
Daniel McIntyre

Overview

Our belief is that culture shapes people – not the other way around. Culture shifts evolve, shaping values, aspirations, and behaviours.

Since the debut of our inaugural CultureCast Report in 2022, the landscape has evolved dramatically. With the unveiling of CultureCast 2024, we delve deeper into the societal transformations that are reshaping values, aspirations, and behaviours, offering brands and businesses insights to forge connections that matter.

We are turning to emotionally rich & creative experiences to feel and re-awake ourselves. Alongside this, there is a desire to know ourselves better. We are also questioning long held societal narratives around individualism, gender and what is means to progress.

9 NEW THEMES…

1. RE–WONDERMENT
2. ART-NOVA
3. BRAIN-AID
4. TIME-FULLNESS
5. REGENERATIVE LIVING
6. HYPER FUNCTIONALITY
7. ME+WE
8. FEMME FAÇADE
9. SUBVERSION THERAPY

Our process takes into account the meta trends in society, such as global economic pressures, changing demographics, accelerating technology, fragmenting societies. Plus, we look for re-occurring themes & clues across multiple research studies conducted by T garage. Finally, we immerse ourselves in trends reports and look out to emerging new products, brands and communications.

CultureCast 2024 is more than a report; it’s a compass for navigating the future.

Get in touch and let’s talk about how we can harness these cultural shifts to drive new ideas, brand and product opportunities, communications and experiences for your business.