CultureCast – 9 cultural shifts shaping businesses of tomorrow

Research Team

Bryant George
Vanessa Morrison

Overview

9 cultural shifts shaping businesses of tomorrow. Our belief is that culture shapes people – not the other way around. Culture shifts evolve, shaping values, aspirations, and behaviours. By paying attention, brands and businesses can go beyond ‘trends’ and be part of lasting changes: the things that make tomorrow meaningful.

Our aim is to bring you these insights across everything we do – to ask, ‘what are the bigger human needs + values that underpin what we’re seeing, and how will they impact the way people live their lives?’

1. HOGO – Hassle of Going Out
2. Cultural Rewilding
3. Multisensory Wellness
4. Breaking the Wheel
5. Wabi Sabi World
6. Tech Human
7. The New Intimacy
8. See you @work.com
9. Smart Sustainability

Get in touch and let’s talk about how we can harness these cultural shifts to drive new ideas, brand and product opportunities, communications and experiences for your business.