Food&Drink Business: Moments of Joy: Why the emotional outweighs the rational

Research Team

Jed Simpfendorfer

Romina Mueller

Overview

This month on Food&Drink Business – The Podcast, Jed and Ro from T garage dive into how consumers balance cutting costs with craving joy and connection.

They unpack the shift from nights out to premium home entertaining, and why nostalgia brings us back to familiar favourites, even from childhood.

Plus, why emotion beats logic when it comes to spending decisions.

Listen to the full episode for all the insights on Food&Drink Business.