Mi-3: T Garage debuts AI-powered Insight-IQ Concept Generator

Research Team

Jed Simpfendorfer

Overview

This month on Mi3 Fast News: T Garage launches Insight-IQ Concept Generator, an AI-powered platform that speeds up product ideation by tapping into real-time Aussie consumer data.

Built on 120,000+ product reviews and insights from 25,000 community members, it helps FMCG and service brands spot market gaps and co-create winning ideas faster.

Our CEO Paul Lamble calls it a game-changer for smarter, faster innovation, with 57% of AI-generated concepts ranking in the top quartile of 5,000 ideas tested.

Read the full story on Mi-3.