We track the expanding edge of cultural change, identifying opportunities for businesses to grow.
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Indulging in Tradition: How Brands and Retailers Can Embrace Micro-Indulgence This Christmas and Beyond
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The Rise and Rise of Black Friday Sales
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Gen Alpha’s Early Fascination with Makeup and Skincare Signals a Notable Shift Towards Advanced Beauty Knowledge from Previous Generations.
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Nostalgia as a Marketing Strategy: The Comfort of Familiar Brands in Times of Financial Crisis
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Bridging the Sustainability Gap
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R We Actually OK?
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Red Lips and Rosy Cheeks: Finding your Brand’s Taylor Swift Effect
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The great Tiffany & Co. Debate
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AI – Upgrading the car, not just the rear-vision mirror
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Distinctive Assets
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Improving The Store Experience For Growth
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The relentlessness of cost-of-living pressures