AdNews: Consumers retreating to the comfort of nostalgia

Research Team

Jed Simpfendorfer

Overview

This month on AdNews, we look at how rising cost-of-living stress is driving Aussies to seek comfort in nostalgia.

From retro snacks to childhood memories, brands have a chance to connect emotionally through familiar favourites. Think Tamagotchi-flavoured DunkaRoos—fun, familiar, and perfectly timed.

In uncertain times, nostalgia offers comfort, connection, and real marketing power.

Read the full article on AdNews.