Food&Drink Business: Why flavour trends turn to nostalgia during times of crisis

Research Team

Jed Simpfendorfer

Overview

This month on Food&Drink Business—how tough times push us to seek comfort in the familiar.

From Kraft Blue Block’s rise during the Global Financial Crisis to today’s retro recipes and classic snacks making a comeback, people are craving flavours that soothe and connect.

Brands tapping into heritage and creating nostalgic experiences are winning hearts and wallets right now.

Read the full article on Food&Drink Business.