AdNews: The cost of living crisis – What’s really going on?

Research Team

Jed Simpfendorfer

Overview

This month on AdNews, we dive into how Australians are navigating the cost-of-living crisis.

While 58% say they’re struggling financially, there’s still hope—and a clear desire for joy. Consumers are craving feel-good moments, nostalgic campaigns, and affordable treats at home.

Brands that tap into this emotional need and shift with new spending behaviours can drive deeper connection and growth.

Read the full article on AdNews.