AdNews: Could the right marketing help Australia get its mojo back?

Research Team

Jed Simpfendorfer

Overview

Australia’s happiness is slipping—12 years ago we ranked 9th in the world, now we’re 11th. Rising costs, loneliness, and stress are taking a toll. But marketing can help shift the dial.

At T garage, we found the happiest Aussies have a few things in common: strong connections, daily joy, a sense of purpose, and choice. Brands that nurture these—through real connection, wellbeing, small wins and empowerment—can lift both mood and meaning.

Marketing that makes life feel a little better? That’s the work worth doing.

Read the full article on AdNews.