Food&Drink Business Magazine: Consumer Tensions and Opportunities

Research Team

Jed Simpfendorfer

Overview

This month in Food & Drink Business magazine, we explored what Australian consumers are really looking for in natural beverages.

With over 6,000 reviews analysed, our research at T garage reveals what’s driving choices in 2025:

Top Trends:

• Transparency is essential – Clear labelling, fewer additives, and visible sourcing build trust.
• Functional health leads – Products with real, proven benefits like probiotics, vitamins, and adaptogens are gaining traction.
• Scepticism around juice – Consumers are questioning sugar content, flavour claims, and “100% juice” labelling.
• Sustainability shapes decisions – Local ingredients, reduced packaging, and ethical sourcing influence purchasing.

To succeed, natural beverage brands must deliver clarity, credibility, and genuine wellbeing benefits.

Read the full article in this month’s Food&Drink Business Magazine Edition.