True agile innovation

INDUSTRY
Retail

SERVICES
InsightIQ

True Agile Innovation

One of the main criticisms of agile innovation is that you need to sacrifice either speed, cost, or rigour. But that doesn’t have to be the case. By linking our Consumer Insight Platform with the Concept Generating Tool & the DIY Survey platform you can have it all! We’ve built an agile innovation system that takes you from a clean slate to validated concepts in three days — without sacrificing rigour.

Day 1: Find the category truth (drivers, tensions, and opportunities)

We start by grounding innovation in what consumers are actually saying right now. Using recent feedback from Australian consumers in our product review system (now 400,000+ reviews), we pinpoint the real category drivers (what people reward) and tensions (where they feel compromise or frustration).
By the end of Day 1, we’ve defined and prioritised multiple opportunity areas — clear “lanes” where innovation can realistically win.

Day 2: Generate 20+ concepts built to win

From those opportunity areas, we rapidly create 20+ test-ready concepts, each designed to resolve a specific tension and align to the drivers that shape choice. This isn’t blue-sky brainstorming — it’s structured concept generation with a clear reason to believe.

Day 3: Validate every concept (fast, decisive, evidence-based)

We then validate the full set of concepts , so teams can confidently decide what to back, what to refine, and what to drop. The output is a sharp prioritisation based on consumer signal — not internal debate.
And with a proven record, having 1.5 times more high performers than traditional slow & costly approaches.
Reach out, your innovation pipeline can be filled by the end of the week.

And then what? A platform that keeps working after the sprint

The same DIY innovation platform that enables these sprints also supports ongoing testing and decision-making, including: Ad hoc Surveys, Pack & Pricing Tests, with TURF now live and Brand Health Tracking plus Shelf Tests coming soon.

If you want to move faster, with more confidence, this is what agile innovation looks like.