AdNews: Finding Australia’s Happy Place

Research Team

Jed Simpfendorfer

Overview

This month on AdNews, we look at why Australia’s happiness is on the decline—dropping out of the global top 10 for the first time in over a decade.

Rising costs, social isolation, and everyday stress are taking their toll, especially on younger Aussies. But our research shows joy still lives in small moments, real connections, and brands that show genuine care.

The opportunity? Help people feel seen, supported, and connected—one simple gesture at a time.

Read the full article on AdNews.