Overview
The future of consumer feedback is here. No appointments, no delays. Be with your consumers, understanding them in real-time.
The future of consumer
feedback is here
Bridging the gap between brands and 30,000+ real, engaged consumers. Product Reviews isn’t just another feedback tool — it’s an unparalleled portal to the very heartbeat of your market.
350,000 reviews
on 10,000+ products
Driven by SaySo, one of Australia’s largest online research communities, we leverage insights from over 370,000 reviews of current market products, and thousands of daily conversations with real Australians. Or, choose to engage directly with consumers in SaySo to identify how you can optimise your products.
Data-backed innovation
At your fingertips
Harness the power of precise, real-time data to propel your product innovation. Discover, what is driving the success of the top performing products. Find out, how your existing & new products are performing in the category. Or, learn if your newly launched product is performing as expected.
Real-time, genuine consumer feedback at your fingertips
Harness the dynamism of our community with the power of AI to Gather, Analyse and Utilise product reviews at the speed of life. Here’s a few ways you can use Product Reviews.
Product
Performance
See how your products stack up. Benchmark against the best, instantly.
category
tensions
Understand what are the tensions that can unlock growth.
Competitive
Analysis
Stay ahead. Compare your products against competitors in real-time.
Innovation
Tracking
Understand new competitors, Track your innovations. Adapt swiftly to consumer feedback.
Market
Exploration
Explore new territories. Identify and capture emerging market trends.
Launch
Strategies
Use real-time data to hit the market with confidence.
TESTIMONAL
“InsightIQ Product Reviews has become an invaluable category and brand planning tool for our business.
It provides a comprehensive picture of the category, driven by real consumer feedback and AI-driven analysis. It keeps us ahead of trends in the category and highlights the impact of new products.
With a broad suite of analysis tools, InsightIQ has become a key tool in both brand planning and execution.”
SENIOR INSIGHTS MANAGER – ASAHI BEVERAGES
CONCEPT GENERATOR
Concept Generator is our new product ideation tool. Combining the power of AI, with 370,000 Australian consumer reviews, to deliver product innovation ideas, within seconds.