Overview
Leverage the power of AI, focused with the data of 370,000+ product reviews to reveal opportunities for innovation in your market. Perfect for rapid product ideation that is insight-led, and in real-time.
It’s innovation, At the
Click of A button
Concept Generator gives you the ability to conduct product ideation at a fraction of the cost and time. Based on category tensions, sourced here in Australia, on your categories. Reduce your timeframe from months to seconds.
Concept Generation
Powered by SaySo Insights
Every concept generated is backed by real consumer data. We leverage insights from over 370,000 reviews of current market products, and thousands of daily conversations with real Australians in our 30,000-member SaySo Community. Or, engage directly with consumers in SaySo to identify clear unmet needs, tensions, and drivers of appeal.
OUT-PERFORMING traditionally generated concepts
In recent comparative testing, 57% of our AI-generated concepts selected for testing performed in the top quartile of our 5,000-strong concept database. Our dynamic, AI-powered platform is always-on, always learning – evolving with every consumer interaction to deliver the most relevant and accurate market insights.
product ideation, at a fraction
of the cost and time
Concept Generator gives you the ability to conduct product ideation at a fraction of the cost and time. Reduce your timeframe from months to literally seconds.
LEVERAGE
Driven by SaySo, one of Australia’s largest online research communities, leverage 370,000 product reviews and ongoing longitudinal analysis from hundreds of research programs running within the community.
target
Pinpoint gaps within your market in seconds. Our AI rapidly analyses vast amounts of data to discover and size unmet needs, identify key drivers of appeal, and focus on areas ripe for innovation.
generate
Instantly generate insight-led concepts that address identified market gaps in Australia, all backed by real consumer data – accelerating your path, from concept to product launch.
TESTIMONAL
“InsightIQ Product Reviews has become an invaluable category and brand planning tool for our business.
It provides a comprehensive picture of the category, driven by real consumer feedback and AI-driven analysis. It keeps us ahead of trends in the category and highlights the impact of new products.
With a broad suite of analysis tools, InsightIQ has become a key tool in both brand planning and execution.”
SENIOR INSIGHTS MANAGER – ASAHI BEVERAGES
PRODUCT REVIEWS
The future of consumer feedback, is here. Leverage insights from 370,000 consumer reviews, and over 15,000 products – delivered into a user-friendly dashboard.