The Skincare Hub – Giving a voice to Australians with skin issues
CLIENT
Ego Pharmaceuticals
INDUSTRY
Health & Beauty
SERVICES
Co-Creation & Ideation
Market Segmenting
Brand Positioning Research
Overview
An “always on” community of 1,000 Australian women is enabling Ego Pharmaceuticals to tap into various skin issue related topics important to their portfolio of brands – from more medical skin issues like skin sensitivity, eczema or rashes to anti-ageing needs of consumers across different life stages.
“The Skincare Hub has been an integral component in understanding our consumers in depth. The online research community has been running over 8 years and has provided insights to all aspects of the marketing cycle both strategic and tactical.
This blended with T garage’s market research expertise has made it a valuable asset in the development of new product propositions, packaging design & evaluation, communication testing and much more. The always on approach means we can maintain consumer centric approach to all aspects of our work.”
Tenille Taylor
Marketing Manager Australia & New Zealand
ONLINE COMMUNITIES
If you’re interested in developing your own online customer community, please get in touch with Paul.
