The Skincare Hub – Giving a voice to Australians with skin issues
Health & Beauty
Co-Creation & Ideation
Brand Positioning Research
An “always on” community of 1,000 Australian women is enabling Ego Pharmaceuticals to tap into various skin issue related topics important to their portfolio of brands – from more medical skin issues like skin sensitivity, eczema or rashes to anti-ageing needs of consumers across different life stages.
“The Skincare Hub has been an integral component in understanding our consumers in depth. The online research community has been running over 8 years and has provided insights to all aspects of the marketing cycle both strategic and tactical.
This blended with T garage’s market research expertise has made it a valuable asset in the development of new product propositions, packaging design & evaluation, communication testing and much more. The always on approach means we can maintain consumer centric approach to all aspects of our work.”
Marketing Manager Australia & New Zealand
If you’re interested in developing your own online customer community, please get in touch with Paul.