Pet Food Innovation Strategy for New Product Development

CLIENT
Pet Food Client

INDUSTRY
Pet Food

SERVICES
Product & Service Innovation

CHALLENGE

Due to an ever-changing and evolving landscape in the animal treat and well-being categories, the need for innovation and development is a constant for our pet food client. Thus, getting guard rails for early ideas is crucial to decide on feasible product features that appeal to broad audiences are key to commercialisation.​

APPROACH

T garage created and embarked on a methodology that would ensure the final products were guided by consumer insights at every step of the NPD process. This included:​

• VISUAL SENSORY EVALUATION: Utilising pictures and videos of current products in the market stripped of their brand assets allowed us to get to the ideal product prototype across 6 core sensory characteristics.​
• CONJOINT ANALYSIS: Adding key product claims into the mix further enabled us to narrow down the guard rails for product success

SOLUTION

Guardrails for R&D for prototype product development and key product parameters for RTBs and overall concept execution for the marketing team.