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Report

CultureCast 2024

Since the launch of our first CultureCast Report in 2022, a lot has changed. CultureCast 2024 is more than a report – it's a compass for navigating the future.

Research Team

Jed Simpfendorfer
Daniel McIntyre

Overview

Culture Cast explores the cultural shifts that are shaking up the way businesses and brands connect with the world.

It’s all about how we’re rediscovering ourselves, rethinking time, and questioning outdated social norms. These shifts aren’t just trends—they’re transformations that are reshaping our values and behaviours.

For businesses and brands, this report helps you navigate today’s changing consumer landscape, assisting you to stay fresh and relevant and tap into what really matters to people now.

PRESENTATION

Live Demo

To learn more about how to harness the 9 cultural shifts shaping businesses of tomorrow, talk with Jed.