InsightIQ is the single source of consumer truth for your organisation.
An AI model trained on your own data, so your team asks in plain language and gets an answer it can defend.
HOW IT WORKS
connected data
Your zero and first-party sources mapped into one coherent model.
PURPOSE TRAINED
Trained on your data environment, with guardrails that enforce consistency.
tested & validated
Benchmarked against known datasets before it goes near a decision.
activate
An always-on intelligence layer, ready to answer at speed.
AGENCY RIGOUR, ON YOUR TIMELINE.
With our DIY research platform, you choose a template, launch to our community of 30,000 Australians and get robust results in days: the rigour of an agency study, at a pace and budget that suit you. Every research approach sits on one platform, talking to each other and learning from each other.
DIY CONCEPT TESTING
Find out which ideas deserve investment before you make one. Test appeal, relevance, uniqueness and intent, benchmarked to 5,000 product norms. Add TURF analysis or pack highlighting when a decision needs more than a ranking.
DIY BRAND TRACKING
Know how your brand is really tracking. Continuous measurement of awareness, consideration, perceptions and distinctive assets, with no twelve-month contract. Pulse on and off, and run a brand dip whenever something shifts.
Product Reviews
Product Reviews turns 400,000 Australian reviews across more than 10,000 products, drawn from SaySo, into a live dashboard. See how you perform against the competition, where growth tensions sit and whether a launch is landing.
CONCEPT GENERATOR
New product and promotional concepts built from 500,000+ reviews and daily SaySo conversations, returned as draft artwork in your pack’s visual language. In testing, 57% landed in the top quartile of over 5,000 products tested.
PACK TESTING
Your pack has seconds to win the shelf. Test standout, findability, communication and appeal against real competitors before you commit to a print run. Get a dependable read in days, at a fraction of the usual cost.
Ad Hoc Research
Got a question? Get an answer this week, from a quick pulse check to a full survey. Because it runs inside InsightIQ, every answer joins up with your tracking, your first-party data and everything you’ve already learned.
your community
We’ve built and run over 100 communities for clients, from 500 members to 50,000, each managed by our specialist community engagement team. One place, one platform, and the full quant and qual toolkit inside it. AI-powered moderation, transcription and analysis do the heavy lifting, so your team can focus on the thinking.
OUR COMMUNITY
For over ten years we’ve built online communities from the ground up: digital worlds where people open up their lives over time, in the moment, in their own words. Our own community of 30,000 Australians gives you an always-on line to real people, ready whenever your question is.
DATA CHAOS TO CONSUMER CLARITY
Most organisations already have the data they need, spread across different systems. Research sits in one place, sales in another, media somewhere else.
InsightIQ brings it together. We build and train an AI model on your own zero and first-party data, using structured prompt and guardrail frameworks so every output is consistent and auditable. The result is an insights team spending its time on decisions, not spreadsheets.
Experience InsightIQ
Book a demo and we’ll show you how your data, our community and the full research toolkit come together on one platform.
