Signals Australia is the only syndicated tracker connected to real transaction data.
It links what Australians tell us to what they actually buy, and puts it all in an AI-powered dashboard you can question in plain language.
THE EIGHT PERSON-LEVEL DIMENSIONS
DEMOGRAPHICS
Who Australians are and how they live: age, location, household makeup and life stage. The foundation every other dimension builds on.
MONEY
How much room people have to move. Track income, confidence and financial pressure, and see how it shapes what they spend and where they hold back.
HEALTH
How Australians are feeling, physically and mentally. Understand the priorities and pressures that influence everyday choices.
TECHNOLOGY
What people are adopting and how quickly. Follow attitudes to new tech and AI as they move from early adopters into the mainstream.
MOTIVATION
What drives people and how open they are to change. See who’s looking for something new and who’s sticking with what they know.
CATEGORY SPEND
Where the money goes. Track how Australians shop and what they spend across categories, wave on wave.
LIFESTYLE
How people spend their time and attention: the media they consume, the way they live and where they’re heading next.
ENVIRONMENT
What matters beyond the checkout. Understand how environmental values show up in attitudes and in purchase decisions.
Plus your own commissioned category module – a bespoke section each wave, exclusive to you.
Who they are
Signals Australia starts with the whole person, not just the shopper. Eight person-level dimensions, from money and health to technology and lifestyle, repeat every wave, so every question about your category sits on a complete picture of the person behind the purchase.
Where the growth is
Signals Australia links to your segmentation through a typing tool, algorithmic assignment or a match to your customer database. Every segment is sized in dollars using stated spend, observed panel transactions and ABS benchmarks, so you know where the growth sits.
WHAT SUBSCRIBERS RECEIVE
quarterly data release
Every wave, you receive the full dataset in the formats your team already works with: Excel summary tables for quick reference, SPSS files for deeper analysis, and PowerPoint chart packs ready to share.
AI ANALYST
Ask the dataset questions in plain language and get answers straight away. The AI Analyst works across every wave, so you can compare quarters and spot what’s shifting without building a single table.
QUARTERLY READOUT
Each quarter, sit down with our strategy team for a working session on the results. We’ll walk through what moved, why it moved, and what it could mean for your category.
LIVE DASHBOARD
Explore the data your way inside InsightIQ. Run cross-tabs across any combination of questions and follow wave-on-wave trends as each new quarter lands.
Join these innovative teams using InsightIQ
Ready to unlock future growth?
Signals Australia is a forward-looking read on the macro shifts reshaping Australian society – and what those shifts mean for what people ask of brands.
