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CONNECTING WITH YOUTH ON CAR INSURANCE

Using research to build understanding of the potential market to guide our client through acquisition to activation

BACKGROUND

Our client, a car insurer, had remained relatively flat over a number of years and identified that little take up of their services by youth was the cause of their performance. Our client was seeking to build relevance of their offering among young Australians and first-time car owners with a view to drive growth in membership across the broader motoring portfolio through the development of products and services geared to the needs of first-time car owners.

 

OBJECTIVE

Deepen the understanding of the needs of first-time car owners in order to build meaningful relationships with first-time motorists and drive membership growth then identify the pathway to activation through the development of a suitable NPD pipeline.

 

OUTCOME

A consolidated innovation pipeline of new motoring product services targeted to the youth market of Australia. It provided the opportunity to not only acquire new customers but look build a long and sustainable relationship with them over time. 

OUR WORK

GETTING POSITIVE ABOUT CIDER
GETTING POSITIVE ABOUT CIDER

How we helped a brand redefine its strategy in a slowing market

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A HEALTHY FUTURE FOR DIPS
A HEALTHY FUTURE FOR DIPS

Exploring what's next to come in the category

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CONNECTING WITH YOUTH ON CAR INSURANCE
CONNECTING WITH YOUTH ON CAR INSURANCE

Researching potential markets and guide clients through acquisition to activation

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