Our client, a car insurer, had remained relatively flat over a number of years and identified that little take up of their services by youth was the cause of their performance. Our client was seeking to build relevance of their offering among young Australians and first-time car owners with a view to drive growth in membership across the broader motoring portfolio through the development of products and services geared to the needs of first-time car owners.
Deepen the understanding of the needs of first-time car owners in order to build meaningful relationships with first-time motorists and drive membership growth then identify the pathway to activation through the development of a suitable NPD pipeline.
A consolidated innovation pipeline of new motoring product services targeted to the youth market of Australia. It provided the opportunity to not only acquire new customers but look build a long and sustainable relationship with them over time.